[October 2023] 🤠 What's new in Referral Rock

Good news: there's an easier, better way to promote your referral program across channels.

Welcome to the October 2023 roundup, where we share what’s new in Referral Rock. 🤠 Other semi-monthly editions include Data Insights and Feature Updates.

Hi there,

After joining the Referral Rock team back in June, I’ve been learning more about how businesses drive growth through referrals. One area that caught my attention recently: channel partnerships. I learned more about this approach in a newsletter from MKT1 about finding your marketing advantages.

If you have a product/service that can be sold through third-party groups such as accountants, lawyers, agencies, or other service providers, consider starting a channel partner program to incentivize these groups. You can do this by giving partners a percentage of the sale or offering a discount to customers who purchase through them — or both, depending on the audience.     

Think your business could benefit from channel partnerships? Read more about how they work in this guide, or check out this case study about how SIR Glass unlocked 30+ new sales a month with a partner program.  

And with that, onto what we shipped this month. 😀

- Erin

📣 Product Updates

Program Link Builder 
Introducing an easy way to promote your referral program in all the right places! The new Program Link Builder lets you create custom links to use across websites, apps, emails, and more. All you have to do is select the location(s) where the link will be placed (e.g. in a HubSpot email campaign, on a marketing page), and you'll generate a link that gets visitors into your program and ready to share.

Try it out now or learn about how One Click Access links work. More details coming in our next newsletter!

ICYMI: Improved Gift Card Section in the Reward Builder: Gift cards are one of our most popular reward types — and now there’s an improved UI in the reward builder, so it’s easier to see what’s available by region. We also added a New Zealand gift card option. 🇳🇿 Learn more about gift cards

Smaller Improvements:

  • Twitter icon changed to “X” on share buttons 

  • You can now delete elements from the landing page editor

  • App stability and security improvements

Did you know? 🤔

Referral Rock provides concierge onboarding services with every plan. See how you can launch your referral program faster (with help!) and continue to optimize it.

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