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- [October 2024] 🤘 New Services, HubSpot Update, & Evolving to 11-stars [+ more]
[October 2024] 🤘 New Services, HubSpot Update, & Evolving to 11-stars [+ more]
Onboarding evolution, new launch checklist, product updates
Mica 🔷 Referral Rock
October 31, 2024 • Estimated Reading Time: 4 minutes
This is the October 2024 roundup, where we share the latest articles, videos, features, and insights. Other semi-monthly editions include insights and feature updates. Manage your subscription preferences to opt-out of any edition.
Hey it’s Mica,
In 2017, I listened to Reid Hoffman (co-founder of LinkedIn) interview Brian Chesky (co-founder of Airbnb) on scaling magical experiences.
Brian shares his approach to designing Airbnb’s check-in experience by visualizing an 11-star experience and then working backward to what’s possible.
This framework stuck with me, and I often wonder what an 11-star experience would look like for Referral Rock. 💭
Can we get to a “perfectly optimized” referral program at the click of a magical button and referrals just roll in for a business?
Where all the messaging and rewards perfectly resonate, integrations are already setup, campaigns are queued up… all you need to do is click “send”.
✨✨✨✨✨✨✨✨✨✨✨
We’re not quite there yet, but working hard on it. Which brings me to today’s update …
New Services for Every Referral Rock Customer
We’ve added some BIG services to help our customers get to “perfectly optimized” referral programs faster:
New Services | |
|---|---|
Build Program (Phase 1) | Design a “Program Plan” personalized for your business and audience |
Reward Recommendations | ✨ Tailored to your business and pulled from our reward best practices to avoid major mistakes |
Program & Campaign Messaging Written for You | ✍️ Our internal copywriter (specialized in referral programs) writes your messaging |
Scale Program (Phase 2) | Integrate ongoing awareness and boost program engagement across the business (inside & out) |
Optimize Program (Phase 3) | Improve your program based on real-world data and program activity |
Every customer still gets a dedicated program advisor who helps launch your program and provides integration assistance. See our updated services page »
As a business, we’re always listening to customer needs and making improvements to better support you. It’s been fun to reflect on how far we’ve come in this longer-form version.
Read on for our normal monthly updates and get in touch if you need help. 🤓
-Mica
Head of Operations
👀 Content Updates
Launch Checklist (support article): Complete overhaul emphasizing “Phase 1: Build the Program.” New sections for Reward Design, Messaging/Assets, Referral Tracking, Referral Updates, and Launch Promotion.
How our services evolved (blog post): New article shows the history of our services over the years and how far we’ve come.
Referral Funnel Explained (support article): Framework for visualizing and understanding referral programs across the Aware, Share, Reach, and Referral stages. New updates include tips for analyzing programs.
✨ Product Updates
In October, we had a big release to update our HubSpot integration as well as improvements to our API, Member Portal customization, and loading speed of the Analytics Dashboard.
