[November 2024] 🤘 New Templates, Social Listening, Referral Mistakes [+ more]

Hey it’s Mica,

One of my favorite things about writing our newsletter is connecting with the readers. I love getting the replies, votes on the surveys, and talking with people over Zoom.

This past year, the two newsletter topics that get the most engagement have been:

• Stories from inside Referral Rock

• Insights from the trenches

Sharing more of our own stories
Previously, I’ve written about how our services have evolved over the years which led to 3 fun conversations with readers where I got to nerd out on their referral programs. All the engagement is fun to see.

In addition, getting survey votes helps us know what we should explore next. Last month we asked readers what content is most interesting and 37% of you voted for “referral program landing page best practices” … I can’t wait to explore this further and share our learnings.

Related to our stories, we have a goal of being the market leader in referral software. How do you know you’re winning if you can’t see a score board? So Jess from our marketing team explored using social listening tools and did an amazing job sharing our findings and how other businesses may find it useful

(FYI we’re publishing all our stories here)

Insights from the trenches
Sharing data insights allows me to help educate readers and connect best practices to the product itself. I analyzed 339 referral programs (both within Referral Rock and out in the wild) and wrote about the “3 silent killers of referral programs” in our last newsletter.

Based on this research, our product team updated our referral page templates with best practices built-in so you can avoid mistake #2 (sending the friend to a page with no context).

Here’s more details on the new referral page templates:

• Immediately show referrals what’s in it for them (why they should care)

• Personalized based on the person sharing (dynamic fields change based on who is sharing the page)

• Quick customization of text and logos while maintaining professional quality

• Designed for mobile and all devices

To get started with our new referral page templates, check out our Personal Referral Page support article.

Read on for our normal monthly updates and get in touch if you need help. 🤓

-Mica
Head of Operations

P.S. We’ve got a “package of feature updates” 🎁 coming before the holidays. It may not be as good as Spotify Wrapped but we think you’ll like it.